Root Digital

Root Digital are a multiple award-winning digital PR and SEO agency based in the UK. They specialise in high-calibre link-building campaigns that feature in publications like The Guardian, BBC and New York Times. They predominantly operate in the UK and U.S. markets, producing content on both sides of the Atlantic.

I initially started working with Root Digital in August 2023 to support their production of digital PR campaigns. My role as a freelance content producer with their in-house team saw me take on a range of responsibilities to service the agency’s client-base in the delivery of proactive and reactive content.

Primarily, I was tasked with writing thought leadership and landing page content for U.S. campaigns, summarising the data that had been independently compiled by Root’s in-house data analyst and extracting the main angles and hooks for journalists.

My role also involved conducting independent research and collaborating with the data analyst to compile datasets for campaigns. Additionally, I supported the team by producing survey forms and analysing their results.

The digital PR content I wrote and produced for Root Digital was featured on several high-profile news sites in the U.S. media landscape, including CNN, USA TODAY, CNBC, and CBS News.

Building on my experience of writing digital PR content in the financial service space with Verve Search and NeoMam Studios, I used my knowledge of the sector to write articles that resonated with financial journalists, with articles I wrote and produced featuring in Fortune,Fast Company, Business Insider and Yahoo Finance.

My journalistic content writing style helped support Root’s digital PR outreach teams to secure these high-profile links, contributing to the long-term retention of some of the agency’s most valuable clients.