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Jack Bamfield

I am a specialist B2B writer with more than seven years of experience in PR, communications and digital marketing. I offer copy and content writing services to businesses, agencies and in-house media teams in the UK, U.S., and Scandinavia. 


With a strong eye for news and an understanding of what makes a story, my writing is crafted with the media in mind. This portfolio is a showcase of blog and article content I've written as a freelancer and during my in-house roles with previous agencies. Content I've written has been featured in leading global news sites like CNN, Fortune, CNBC, Bloomberg, Fast Company, and the World Economic Forum.

Disclaimer: All copyright and intellectual property rights rest with the agencies themselves.

Featured Work

This is a selection of published articles, blog posts and campaign landing pages that I have personally written on behalf of clients.

The Guardian •

A Guardian Jobs guide to developing soft skills for the workplace

When applying for jobs, it’s always important to demonstrate your technical ability to perform the role, whether by including your qualifications on your CV or recalling your experiences in an interview or cover letter.

On the one hand, soft skills have sometimes been overlooked in the formalities of the recruitment process. Hiring managers naturally prioritise those who are most proficient at performing a role, yet they might not always have given as much focus to a candidate's strength of cha...
The Guardian •

A Guardian Jobs Guide to Apprenticeships

While you may be forgiven for thinking that a university degree is the only path to a successful career, apprenticeships support the training and development of professionals in countless industries. They provide a pathway into employment for people from all backgrounds and age groups.

Through direct, hands-on learning of job-specific skills, apprentices gain valuable experience in their chosen field. According to the 2021 Census, approximately one in 20 people living in England and Wales has...
The Guardian •

Highest paying jobs without a degree: a Guardian Jobs guide

Are you a school leaver looking for your first job? Or interested in changing careers without going to university? This handy guide has everything you need to know about landing a well-paid job without a degree.

For many years, university education has been thought of as the most direct path to a well paid job. In 2021, more than a third (37.9%) of 18-year-olds were accepted on to full-time undergraduate degrees, a year which saw record numbers of students entering into higher education.

W...
HouseFresh •

The cities with the most and fewest good air days

Few things affect a person’s quality of life more than good air. Data from the Institute for Health Metrics and Evaluation shows ambient particulate matter as the sixth leading cause of global excess deaths each year. The World Health Organization (WHO) claims that 93% of the world’s children breathe air with higher levels of pollution, and medical studies have demonstrated the connection to respiratory diseases, including lung cancer.
S Money •

The Most Crowded Airports in the World

Long lines for check-in desks and security checkpoints. No space to sit down or grab that all-important pre-flight meal. Delays and cancellations lighting up the departure board. Few things strike fear into the heart of a seasoned traveller more than a crowded airport terminal.

The world’s airports and airlines struggled to cope with the post-pandemic demand of 2022, with staff shortages and a rapid surge in passenger numbers leading consumers to vent their frustrations. The Australian Competit
ZenBusiness Inc. •

The Freelancer Pay Gap

The United States has come a long way in terms of gender equality in the last 50 years. However, statistics highlight that women in the workplace continue to take less away in their monthly pay packet than men in the same job.

Data from the United States Census Bureau shows that women earn 17% less than men across the country – with the widest pay discrepancies in Utah and Wyoming. This is supported by findings from Payscale, which shows the gap has shrunk by just $0.02 since 2015.
British Water •

Creating a More Collaborative Environment in the Water Sector to Improve Innovation and Contract Delivery

There are 12 water and sewage companies across the regions and nations of the United Kingdom. The water sector, in comparison to others within energy, should inspire greater collaboration because water providers know their customer base and are not directly competing with their rivals for the right to supply to domestic customers.

The sector is heavily regulated and, despite reforms within the last decade, is still a regional monopoly.

We know that competition drives innovation. In the 1990s, Apple knew that they needed to change their approach to counter the dominance of Microsoft, becoming the world’s first trillion-dollar company as a result.
New Civil Engineer •

It’s time the UK starts supporting the next generation of vehicles

For decades, car manufacturers competed to go faster, but with the increased awareness of air pollution and its impact on climate change, car manufacturers started to deliver on greater fuel economy rather than more horsepower.

And with the UK government deciding to phase-out the sale of new petrol and diesel cars and vans by 2030, we find ourselves at the start of an electric revolution on our roads. Manufacturers must now prioritise and compete with each other on new metrics – battery life,
Experience Salisbury •

Salisbury's Heritage

Our medieval origins are visible to everyone who walks through our streets. Salisbury’s roots are deep. It stands tall through the ages. Share in the captivating beauty and discover our timeless original.

The original site for the city can be found just north of what we know as Salisbury today, at Old Sarum. Some 2,500 years ago Old Sarum was an Iron Age hill fort, reused by the Romans, Saxons and Normans. The remains are still an attraction today.

Services

White Papers

Long-form, detailed and data-driven, these conceptual documents place your business at the heart of the industry conversation, articulating key concepts and identifying pragmatic solutions to major challenges.

Blogs & Articles

Opinion-led, informative and insightful, blog content sits at the heart of any PR and marketing strategy. They give your brand interesting things to say while positioning them as a thought leader with authority on a range of topics. 

Press Releases

Getting under the noses of leading journalists can be a struggle. Cut through the noise with a sharp headline and crisp outline article to the media, leaving newsrooms in no doubt about the story your business has to tell.

Marketing Copy

Excellent copy is often a customer's first interaction with a brand, and your marketing needs to be able to tell your business's story while explaining the core offering. My sharp style of writing cuts to the heart of your business's offering.

Case Studies

Photo by Altaf Shah on Pexels

Be The Best Communications
Photo by Efrem Efre on Pexels

ExpandTalk
Photo by Ron Lach on Pexels

Guardian Jobs

Photo by Daniel Watson on Pexels

Root Digital

Specialist Sectors

Education and
Careers

Banking and
Personal Finance

Environmental, Social and Governance (ESG)

Property, Infrastructure
and Real Estate

Presentations & Blogs

Testimonials

"Jack is an excellent researcher and copywriter. His journalistic approach guarantees accurate information presented in an engaging and easy-to-digest way.

If you are looking for a specialist B2B copywriter who will write copy that is approachable no matter the complexity of the topic, then look no further than Jack".

Gisele Navarro
NeoMam Studios

"Since working with Jack, I have consistently been impressed with his creativity, enthusiasm and ability to research and analyse complex information for clients. 

Jack brings a forensic mind and data-informed approach to improve our clients' visibility in traditional and digital media".

Chris Walker
Be The Best Communications

"If you’re after a sharp, dedicated creative professional then Jack is the person you’re looking for.

He is a consummate communicator and he’s had a great deal of success in writing stories and getting them placed across a whole range of subject areas. 

Rebecca Feddema
Verve Search

"Jack is a rare talent. He understands the PR and media industry and can write top-tier copy for a range of audiences. In addition, 

Jack also has a great commercial mindset mixed with a good creative understanding, in-tune with clients' needs and execute a strategy". 

Jonas Grunfeld
Prosperity Media

Contact Me

Are you a PR or digital marketing agency in need of extra copywriting support?

Do you need someone to inject personality into your brand's copy and content writing?

Tired of endless copy/paste ChatGPT press releases?

Maybe I can help. If you are interested in working with me, feel free to reach out using the contact form. 

Alternatively, I can be contacted via email: bamfieldwriter[at]gmail.com

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