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Jack Bamfield

I am a specialist B2B writer with more than six years of experience in PR, communications and digital marketing. With a strong eye for news and an understanding of what makes a story, my writing is crafted with the media in mind. This portfolio is a showcase of blog and article content I've written during my in-house roles with previous agencies, and has been featured in leading global news sites like CNBC, Bloomberg, Fast Company and the World Economic Forum.

Disclaimer: All copyright and intellectual property rights rest with the agencies themselves.

Featured Work

This is a selection of published articles, blog posts and campaign landing pages that I have personally written on behalf of clients.

S Money •

The Most Crowded Airports in the World

Long lines for check-in desks and security checkpoints. No space to sit down or grab that all-important pre-flight meal. Delays and cancellations lighting up the departure board. Few things strike fear into the heart of a seasoned traveller more than a crowded airport terminal.

The world’s airports and airlines struggled to cope with the post-pandemic demand of 2022, with staff shortages and a rapid surge in passenger numbers leading consumers to vent their frustrations. The Australian Competit
Brother UK •

The UK and US Cities With the Worst Co-Workers

They’re the talk of the office watercooler. Their name is on the lips of everyone in the boardroom. Colleagues fear working with them on group projects. Few things will lower company morale more than a bad or toxic co-worker.

While businesses strive harder than ever before to hire people that fit their company culture, new colleagues can still disrupt team dynamics with their behaviour. In some cases, conduct can be easily dealt with.
British Water •

How Yorkshire Water Will Move To Its Target Operating Model During AMP7

Humanity has an innate desire for self-improvement. We constantly strive to improve our response to the challenges that we face, as well as maximise the efficiency of our work.

This desire particularly applies to the Yorkshire athletes who have a spirited determination to win for Great Britain, as evidenced by the county’s many achievements at the recent Olympics. If Yorkshire were an independent country, this county of 5.4 million people would have finished 18th on the medals table at the 2020 Olympics.
ZenBusiness Inc. •

The Freelancer Pay Gap

The United States has come a long way in terms of gender equality in the last 50 years. However, statistics highlight that women in the workplace continue to take less away in their monthly pay packet than men in the same job.

Data from the United States Census Bureau shows that women earn 17% less than men across the country – with the widest pay discrepancies in Utah and Wyoming. This is supported by findings from Payscale, which shows the gap has shrunk by just $0.02 since 2015.
British Water •

Creating a More Collaborative Environment in the Water Sector to Improve Innovation and Contract Delivery

There are 12 water and sewage companies across the regions and nations of the United Kingdom. The water sector, in comparison to others within energy, should inspire greater collaboration because water providers know their customer base and are not directly competing with their rivals for the right to supply to domestic customers.

The sector is heavily regulated and, despite reforms within the last decade, is still a regional monopoly.

We know that competition drives innovation. In the 1990s, Apple knew that they needed to change their approach to counter the dominance of Microsoft, becoming the world’s first trillion-dollar company as a result.
The Scotsman •

The Scottish housing sector can build back better

In his inauguration speech as President, John F. Kennedy uttered the words: “Ask not what your country can do for you – ask what you can do for your country.”

Those of us in the Scottish housing industry would do well to ask ourselves the question from the second half of this statement.

Earlier this year exclusive analysis by Riverside Scotland for The Scotsman showed that the number of new homes built in Scotland has fallen to the lowest level for more than 70 years.
New Civil Engineer •

It’s time the UK starts supporting the next generation of vehicles

For decades, car manufacturers competed to go faster, but with the increased awareness of air pollution and its impact on climate change, car manufacturers started to deliver on greater fuel economy rather than more horsepower.

And with the UK government deciding to phase-out the sale of new petrol and diesel cars and vans by 2030, we find ourselves at the start of an electric revolution on our roads. Manufacturers must now prioritise and compete with each other on new metrics – battery life,
Experience Salisbury •

Salisbury's Heritage

Our medieval origins are visible to everyone who walks through our streets. Salisbury’s roots are deep. It stands tall through the ages. Share in the captivating beauty and discover our timeless original.

The original site for the city can be found just north of what we know as Salisbury today, at Old Sarum. Some 2,500 years ago Old Sarum was an Iron Age hill fort, reused by the Romans, Saxons and Normans. The remains are still an attraction today.
Tide Business •

Do elite education and wealth go hand in hand?

Do elite education and wealth go hand in hand?

Every year, the Sunday Times releases their list of the 1000 richest people in Britain, calculated using publicly available information about their net worth including land, property and shares in publicly-quoted companies. The list’s most recent iteration was released in May 2019, and named Indian industry tycoons Sri and Gopi Hinduja as the UK’s richest with a total net worth of £22bn.
Fortune •

Commentary: Why Jargon Is Killing Your Job Ads

Many people see the new year as the ideal opportunity to change careers, making January the busiest time of the year for recruiters and job seekers alike. While employers know which type of candidate will best suit their company, many struggle to concisely describe exactly what they are looking for in an ideal candidate, resulting in jargon-heavy job postings that confuse job seekers—particularly junior candidates and recent graduates.

Testimonials

"Jack is an excellent researcher and copywriter. His journalistic approach guarantees accurate information presented in an engaging and easy-to-digest way.

If you are looking for a specialist B2B copywriter who will write copy that is approachable no matter the complexity of the topic, then look no further than Jack".

Gisele Navarro
NeoMam Studios

"Since working with Jack, I have consistently been impressed with his creativity, enthusiasm and ability to research and analyse complex information for clients. His quality of written work is also strong".

Chris Walker
Be The Best Communications

"If you’re after a sharp, dedicated creative professional then Jack is the person you’re looking for.

He is a consummate communicator and he’s had a great deal of success in writing stories and getting them placed across a whole range of subject areas. 

If something isn’t working, he will always look for way to turn things around".

Rebecca Feddema
Verve Search

"Jack is a rare talent. He understands the PR and media industry and can write top-tier copy for a range of audiences. In addition, 

Jack also has a great commercial mindset mixed with a good creative understanding, in-tune with clients' needs and execute a strategy.

With Jack you will get an optimistic, enthusiastic and self-starting professional".

Jonas Grunfeld
Prosperity Media

Services

White Papers

Long-form, detailed and data-driven, these conceptual documents place your business at the heart of the industry conversation, articulating key concepts and identifying pragmatic solutions to major challenges.

Blogs & Articles

Opinion-led, informative and insightful, blog content sits at the heart of any digital marketing and PR strategy. They give your brand interesting things to say, while positioning them as an authority on a range of topics. 

Press Releases

Getting under the noses of leading journalists can be a struggle. Cut through the noise with a sharp headline and crisp outline article to the media, leaving newsrooms in no doubt about the story your business has to tell.

Presentations & Blogs

Contact Me

Are you a PR or digital marketing agency in need of extra copywriting support?

Do you need someone to inject personality into your brand's copy and content writing?

Tired of endless copy/paste ChatGPT press releases?

Maybe I can help. If you are interested in working with me, feel free to reach out using the contact form. 

Alternatively, I can be contacted via email: bamfieldwriter[at]gmail.com

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